Alfonso Moreno

CEO and Founder

My name is Alfonso Moreno. I’m a full time trader, expert technical analyst and founder of Set and Forget supply and demand online trading community back in October 2013. I have been trading the financial markets using exclusively supply and demand imbalances, a proprietary strategy developed by myself over the years which helps locate in any market turning points where professional and institutional traders are planning their trades.

I've been done many things in the past, a salsa dancing teacher, croupier, web designer and photographer, most of these jobs seem unrelated but they have something in common, they allowed me to do always what I loved. Trading is not something I love but it helps me follow and fulfil my passions. Like any other trader, I’ve gone through almost all known stages, from trading intraday and scalping to adding all kind of colorful and lagging indicators to my charts which hardly allowed me to see candlesticks.

Alfonso ex-dancing teacher and photographer

How can an ex-dancing teacher and photographer teach you about trading and economics? Well, why not? It’s simple. I’ve spent many years studying the charts on my own and coming up with a series of rules that have helped me understand how the markets move most of the time. You don’t need to have a Ph.D. in economics or be a banker in order to become a trader. That would actually be a handicap because your mind would be clouded with knowledge that principles that you really don’t need to place a trade and earn a living speculating the markets.

Alfonso Moreno's trading evolution

Time and experience help all of us to evolve in our careers. In the years that I’ve been a trader, I’ve grown and evolved a lot. My evolution helped me to come to the realization that trading the bigger timeframes is what fits my personality. Does it mean that smaller timeframes do not work? Not at all, it means that I have more free time to spend quality time with my family and friends. Money is important but it is not the most important thing in life. A lot of money and a good job do not necessarily make you a happier person, it helps a hell of a lot. Why would we want lot of money, a big house and a nice car? To show off to our neighbors and friends? To feel good with ourselves and feed our ego? I have my ego under control, I don’t need such things to become a trader and a better person.

How was Alfonso Moreno's beginnings in trading?

In my beginnings as a trader I use to trade smaller timeframes like M5 and M15 timeframes using someone else’s strategy that used MACD, Bollinger Bands and 6/12 EMA crosses to locate new setups. I must say I made it work for a few months but I had to spend many hours a day watching the charts, it was definitely very stressing. Experience, personal needs and life itself put everything into context, I had not found what I was looking for until I heard about supply and demand.

Staying away from the charts and letting the trade breathe is something we often forget about as traders. We should all trade a trading strategy that fits our personality, we must feel comfortable with the rules and the time we spent to make it work. We must prioritize our needs; we must find our why? Why do you want to become a trader? To make money alone? That’s not enough of a reason, everyone wants money and a good job. There must be something else, you must listen to yourself and learn the reasons why you want to become a trader in the first place and then choose the strategy that fits your personality and gives you enough time to achieve moments of happiness by sharing quality time with your beloved ones. Time to give and receive love, that’s all there is my friends.

I used to trade a lot in the past trying to reach 4-6% a month and even more. That was a bit of an unrealistic attitude. Now I know what I want and how I want it done. I have developed my own proprietary trading strategy based on supply and demand, I’ve managed to master it and that’s all I needed. I don’t care or follow anyone else’s trading ideas; I only focus on my own rules, trading plan, and setups, ignoring news and fundamentals completely since I came up with the rules without using them. Why should I use fundamentals now? It would be very silly, moreover when strong imbalances usually trump any priced in fundamental, you just need to pay close attention to the charts and see what happens when a news is released or earnings for a given stock have been published.

Alfonso Moreno methodology benefits

I don’t need to spend hours in front of my treading platform every day, I just need to trade about 30 minutes every 1-2 days, set my alerts, set and forget my trades and walk away to let the trades breathe and play out. Some of these trades will be winners, others will be losses, but the profit from the winners will be at least two or three times the risk taken in the losses. There is nothing else I can do, I don’t have the power to move the candlesticks with the power of my mind, I play my cards using supply and demand imbalances and hope for the best in every single trade.